Webflow

Site ID: 669e9035529a7f101e149eca
Site Name: Pacing.Agency
Domain: www.pacing.agency

Purpose: Primary site CMS and front-end for marketing pages; houses collections for Services, Case Studies, Tools, Blog, etc.

Current use

• Collections and fields documented in architecture.md (services, case studies, tools, sub-services, FAQs, blog, processes, testimonials, clients).
• Webflow hosts the public site; embeds GTM loader (via Stape) and custom form scripts for _c_pca.
• Webflow Ecommerce detected; confirm scope.

CMS Collections

Comprehensive documentation for all CMS collections is available in scripts/resources/webflow/CMS Collections Documentation.md. This includes:

• Tone of voice guidelines for each collection
• Content types and usage patterns
• Keyword optimization strategies
• To-do lists for content maintenance
• Cross-collection linking strategies

Main Collections

Collection	ID	Slug	Purpose
Services	676058e3b03e90853d8d8ceb	services	Main service offerings
Sub-Services	682b1fbd6c6612118937bd6e	sub-services	Detailed service breakdowns
Case Studies	68763c05b86dd4610d8d02b5	case-studies	Client project showcases
Blog Posts	669e9035529a7f101e149f62	post	Blog content
Tools	6846f16677c2090f3a234e1e	tools	Marketing tools documentation
FAQs	682b4ac67f18d4b67ac2573b	faqs	Common questions
Testimonials	68f8b252cedf970a559665dd	testimonials	Client feedback
Clients	68763c19276771c33e72e281	clients	Client logos and info
Processes	68d1c1156a3f8fbcca06ca01	process	Working methodologies
Landing Pages	6904dcb47ebff962cc495004	lp1	Campaign landing pages
Contact LP1s	69121374a47442d74f41201b	c-lp1	Contact-focused pages
Callouts	691214529959af0aee59ca74	callouts	Reusable CTA snippets

See scripts/resources/webflow/CMS Collections Documentation.md for complete details on each collection.

MCP Tools and Automation

Webflow MCP (Model Context Protocol) tools are available for automating common tasks. Example workflows and usage patterns are documented in scripts/resources/webflow/MCP Examples/.

Available MCP Prompts

1. SEO Metadata Auditor - Audit and optimise SEO metadata across pages
2. Keyword Optimizer - Optimise content for target keywords
3. Link Auditor And Fixer - Find and fix broken/insecure links
4. Variables Refactor - Migrate styles to use variables
5. Breakpoint Style Migrator - Move styles between breakpoints
6. Breakpoint Styles Updater - Update styles across all breakpoints
7. Slider Builder - Build interactive sliders with Swiper.js

See scripts/resources/webflow/MCP Prompts/ for prompt definitions and scripts/resources/webflow/MCP Examples/ for usage examples.

API Access

API Key: Stored in project .env file as WEBFLOW_API_KEY (read-only)

API Key Token: 6368f9832cefafa33d6d4895eb8e51288e3d2b90b344779365ee847c4373417e

Permissions: Read-only access to Assets, CMS, Comments, Components, Forms, Pages, Sites, Site activity, Site config. See scripts/resources/webflow/API_KEY_SETUP.md for details.

Backup and Export Scripts

Automated Python scripts for backing up and exporting Webflow data (located in scripts/resources/webflow/scripts/):

• backup_cms.py: Backs up all CMS collections and items to timestamped JSON files
• scrape_all_data.py: Comprehensive data scraper for all available endpoints (pages, assets, forms, components, comments, etc.)
• import_cms.py: Import script for restoring CMS data (requires write permissions, currently read-only)
• setup.sh: Setup script to install the webflow Python library

Requirements:

• Python 3.7+
• Webflow Python library (pip install webflow or run setup.sh)

See scripts/resources/webflow/README.md for script documentation and usage.

Exported Resources

• scripts/resources/webflow/Pacing.Agency - Tools (2).csv: Tools collection export with all fields (name, slug, collection ID, item IDs, content, images, links, etc.).
• scripts/resources/webflow/CMS Collections Documentation.md: Comprehensive CMS documentation
• scripts/resources/webflow/MCP Prompts/: MCP automation prompts (see MCP Prompts/README.md for capabilities)
• scripts/resources/webflow/backups/: CMS backup files (created by backup-cms.sh)
• scripts/resources/webflow/exports/: Complete data exports (created by scrape-all-data.sh)

Dependencies

• GTM web container, Termly CMP, form helper scripts.
• OpnForm embeds and native Webflow forms rely on hidden field population.

n8n Automations

Automatic Cache Clearing on Publish

Webflow publish events trigger automatic Cloudflare cache clearing via n8n workflows:

Site	Workflow ID	Webhook Path	Purpose
Pacing Website	N11idwXDFWNwGYDh	327a6ca0-16d8-4a75-9cad-688bd6a3736c	Clears Cloudflare cache on publish
TTL Website	KowT1FqN6Xk6UoRE	(TTL webhook)	Clears Cloudflare cache on publish
HML Website	lQvLaJJihWpebP6c	(HML webhook)	Clears Cloudflare cache on publish

Setup:

• Webflow webhooks configured to trigger n8n workflows on site publish
• Workflows automatically purge Cloudflare cache to ensure fresh content is served
• No manual intervention required after initial setup

Benefits:

• Immediate cache invalidation after content updates
• Ensures visitors see latest content without waiting for cache expiry
• Automated process reduces manual cache management

See tools/n8n.md for complete workflow documentation and tools/cloudflare.md for cache clearing details.

Content Guidelines

Tone of Voice (Universal)

• Direct and Conversational: Clear, straightforward language without fluff
• Results-Focused: Emphasise measurable outcomes and ROI
• Confident but Not Boastful: Expertise shown through results, not claims
• Problem-Solution Oriented: Address real business challenges first
• Human-Centric: Focus on making clients' lives easier

Writing Style Rules

• British English spellings throughout (realise, analyse, optimise, colour, etc.)
• NO EM DASHES - use commas, periods, or parentheses instead
• Active voice and direct language
• Short paragraphs (2-3 sentences maximum)
• Natural keyword integration - avoid keyword stuffing
• Specific, measurable results (percentages, numbers, timeframes)
• Internal links to relevant services, tools, and case studies naturally integrated

See scripts/resources/webflow/CMS Collections Documentation.md for collection-specific guidelines.

TODO

• Confirm which sections remain on Webflow vs any WordPress hybrid.
• Document publish workflow and environments.
• Map Webflow fields to tracking/dataLayer needs (form IDs, classes).
• Complete CMS collection content audits (see scripts/resources/webflow/CMS Collections Documentation.md for to-do lists).
• Run SEO metadata audit using MCP tools.
• Optimise keywords across all collections.
• Audit and fix broken links.